Cupertino-based tech giant Apple Music accounts for 15 percent of the global music streaming market, still falling behind streaming giant Spotify, which holds more than 30 percent, says a new report.
According to new research by MIDiA, Apple caters to 15 percent of the nearly 524 million global listeners, reports AppleInsider.
Spotify remains in the top spot with a 31 percent share in 2021, though the streaming service is down from 33 percent in 2020, the report said.
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The report points out that the global base has grown by 109.5 million by the end of the second quarter of 2021, or roughly over 26 percent year-over-year.
Global streaming is up, largely spurred by Covid-19 boredom. In 2020, on-demand audio streaming services like Apple Music and Spotify saw growth of 16.2 percent globally over 2019.
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