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Harley Davidson Makes a Comeback in India by Inking Distribution Agreement with Hero MotoCorp

New Delhi: Harley-Davidson Inc and Hero MotoCorp, the globe’s biggest manufactures of scooters and bikes as far as unit volumes as concerned, on Tuesday declared that the two will ride together in India.

According to the distribution agreement, Hero MotoCorp will service and sell Harley-Davidson bikes and sell parts and accessories and general merchandise riding gear and attire through a network of brand-exclusive Harley-Davidson dealers and Hero’s current dealership networks in India.

As a part of a licensing agreement, Hero MotoCorp will create and sell a scope of premium bikes under the Harley-Davidson brand name.

These actions are lined up with Harley-Davidson’s business redesign, The Rewire, and the organization’s declaration in September to change its business plan of action in India.

This arrangement is commonly valuable for the two organizations and riders in India, as it unites the famous Harley-Davidson brand with the solid distribution network and customer service of Hero MotoCorp, an announcement said.

Prior this year, Pawan Munjal, director, Hero MotoCorp additionally indicated towards an arrangement with Harley Davidson for assembling and selling premium bikes in India.

Harley-Davidson Motor Co. in September chose to leave India, its withdrawal dropping the drape on a troubled stint in a profitable market sector for bikes.

Following 11 years of operations in India, Harley said that it is stopping sales and production activities in India as a part of a worldwide rebuilding plan.

The organization had before indicated at leaving some intense market as a major aspect of its key strategic plan, which involves pulling out of loss-making markets and instead focusing its efforts in the US, Europe and parts of Asia Pacific.

Harley-Davidson revealed a 9.8% fall in quarterly earnings on Tuesday as worldwide bike demand was at this point to recuperate from the hit to business from the COVID-19 prompted lockdowns.

Bikes and related products revenue tumbled to $964 million in the third quarter concluded Sept. 30 from $1.07 billion per year earlier.

 

 

source: with input from ians