Nearly half of UAE consumers (44%) are now turning to online platforms for enhanced product variety and convenience, even after browsing items in physical stores, according to a new report by Checkout.com. The findings mark a significant shift in shopping behavior, further positioning the UAE as a leader in digital retail innovation.
The report underlines the increasing adoption of artificial intelligence (AI)-powered tools such as visual search, virtual try-ons, and intelligent chatbots, reflecting a growing preference for tech-driven shopping experiences. Over 37% of UAE shoppers have used visual search to locate products more efficiently, a rate significantly higher than in many other global markets.
“UAE residents are rapidly embracing AI-powered shopping tools that deliver convenience, speed, and security,” said Remo Giovanni Abbondandolo, General Manager for MENA at Checkout.com. “This year’s data shows a strong appetite for solutions that streamline daily tasks while offering cutting-edge digital experiences.”
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The UAE government’s proactive support in building a secure and advanced digital ecosystem has also contributed to this retail transformation. With some of the world’s highest internet and mobile penetration rates, the country is well-equipped to support seamless e-commerce transactions, especially in the post-pandemic era.
The study also highlights a growing trend in cashless transactions. Since 2020, cash-on-delivery usage in the UAE has dropped by 53%, as consumers increasingly opt for faster and safer digital payments.
Looking ahead, about 62% of UAE consumers plan to increase their online shopping in the coming year. The sectors expected to benefit most from this surge include travel, food delivery, and government and public services.
This widespread shift underscores the UAE’s role as a pioneering market in digital retail, driven by consumer demand and robust technological infrastructure.
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