Peshawar Zalmi, one of the most popular franchises in the Pakistan Super League (PSL), has announced the appointment of Pakistan’s renowned social media star Jannat Mirza as the team’s official social media ambassador.
According to a statement released by Peshawar Zalmi, Jannat Mirza will play a key role in the team’s digital and online promotional campaign during the 10th season of PSL. The aim of this partnership is to increase the team’s popularity among the youth and maintain close interaction with Zalmi fans on social media platforms.
Jannat Mirza has millions of followers on platforms like TikTok and Instagram and is one of Pakistan’s most followed social media personalities. Taking into account her popularity, Peshawar Zalmi has selected her as their digital ambassador.
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Previously, actress Mahira Khan had already been appointed as the team’s brand ambassador, and with Jannat Mirza’s inclusion, the team’s promotional campaign is set to gain further momentum.
This move is seen as a positive step towards the integration of cricket and digital media in Pakistan, where the involvement of social media stars helps sports franchises connect more effectively with the younger generation.
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