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BRS’s Winning Strategy for Telangana Polls

In the run-up to the November 30 assembly elections, Telangana’s BRS party has used a planned multimedia strategy to emphasize its governance successes and promote positivity among the state’s electorate.

K T Rama Rao, widely known as KTR, the working president of the BRS party, has turned to numerous media channels to communicate with the people. KTR demonstrated his cooking abilities on a YouTube channel that has over two million members. The video had 2.2 million views just two days after it was released.

KTR discussed a variety of issues while cooking a Telangana delicacy, including agricultural growth and employment creation in the state. Interviews with Tollywood stars starring KTR will also air soon, increasing his visibility and reach.

The party employs over 750 people in 120 social media war rooms around the state to improve its social media presence. These teams develop material that celebrates the BRS government’s successes and challenges any false or bad posts.

The party’s objective is to broadcast new content every 48 hours, including KTR’s interviews on TV networks or FM radio stations. They are also open to using third-party content to boost innovation.

Social and digital media sites like Facebook, Instagram, YouTube, and ShareChat play an important role in spreading good news about the celebration. BRS has a large network of over 17,000 WhatsApp groups with over 16 lakh members that provide daily content updates in the form of text, video, and graphics.

In addition, the party is attempting to engage individuals who are not involved with BRS in order to create an unbiased image and address crucial concerns. KTR has spoken with impartial political experts and professionals in order to widen his reach.

The BRS party has expanded its digital presence on LinkedIn in order to communicate with professionals all around the world.This multi-pronged media strategy is intended to successfully portray the party’s governance successes and establish a good narrative among Telangana voters.

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