The Congress party in Telangana used artificial intelligence (AI) extensively during the recently finished elections, not just for creative undertakings such as the popular ‘Maarpu Kavali Congress Ravali’ song, but also to forecast voters’ preferences.
According to party insiders, Congress used AI-driven prediction models to examine the likelihood of voters being affected by numerous elements such as candidates, slogans, and campaign techniques.
During the Telangana elections, the Bharat Rashtra Samithi (BRS) opted for a more traditional campaign approach, depending on rallies and public gatherings with less emphasis on social media and digital marketing.
Congress, on the other hand, prioritized technology and digital marketing, depending largely on artificial intelligence to measure the effectiveness of its digital initiatives. The party utilized artificial intelligence into campaign management, demonstrating a technologically savvy approach to connecting with voters.
The election results mirrored Congress’ successful application of these measures, with the party capturing 64 seats in Telangana’s assembly. With this triumph, Congress is poised to create the state government.
The party just declared Revanth Reddy as the future Chief Minister of Telangana. The swearing-in ceremony is set to take place tomorrow at L.B. Stadium in Hyderabad, with preparations for the historic occasion already underway. As Congress embraces technology-driven strategies, the upcoming Revanth Reddy administration is expected to be a mix of political leadership and new ways to the state’s growth.
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