Laad Bazaar, near Charminar, will now be graced with the sparkling presence of the famous Hyderabad lac bangles after they have been registered with the GI Registry, Chennai. Geographic indicators (GIs) refer to products that have a specific geographical origin along with attributes or a reputation due to the places where they originate.
Artisans etch intricate patterns into crystals for the bangles. The palettes and designs evolve over time and are remarkable. There has been a filing and a number assigned to the Hyderabad lac bangle GI application. Along with Sreeha Reddy, nodal officer of the Department of Industry and Commerce, and Sudin Paul, deputy director of the department, Subhajit Saha, part of the Resolute Group, has been involved in this project.
In addition, the GI registration will give the artisan community more power to sell their bangles higher after registration. GI commands high repute and quality for a product and protects both producers and buyers.” As a result, artisans will be motivated to make good designs and to sell bangle sets for brides and young girls that are high in quality.
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The GI registration is expected to bring in more curiosity among buyers and spur the demand and sales of bangles in the market by giving higher returns for the artisan’s efforts. According to Subhajit, a unique logo has been designed to associate the craft and build a connection with customers.
GI will also provide a sense of empowerment to the community by allowing them to own their IP rights and utilize them to their full potential,” he said. GI will improve the brand recognition of Hyderabad lac bangles both in India and abroad. After the application goes through the registration steps, it will be registered within a year.
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