Monday, September 25, 2023
HomeHyderabadManipur customer accuses IKEA Hyderabad's employees of racism

Manipur customer accuses IKEA Hyderabad’s employees of racism

The employees of the IKEA branch in Hyderabad are being criticized for their alleged racist behavior towards a customer from Manipur.

Earlier this week, Nitin Sethi, a journalist from The Reporter’s Collective, took to Twitter to discuss what happened to his wife at the store. Sethi claims his wife, who hails from Manipur, was frisked by IKEA staff and the staff defended their actions when confronted with the matter.

Sethi took it to twitter, Racist treatment at @IKEAIndia store in Hyderabad. Only my wife, from Manipur got frisked for goods she bought. No one else before us. And then all supervisory staff came to defend the racism. Great show from an ‘international store’. Cheers to another usual day. #racism.

In addition to Sethi, Sunita also took to Twitter. Quoting his tweet, she wrote: I was one of the many who bought stuffs at @IKEAIndia Hyderabad today. but I was the only one whose purchased items were checked one by one. if this is not #racism then what is it? the senior staffs there were far from helpful. does @IKEA endorse such behavior?

To which KTR replied in a tweet, This is appalling and absolutely unacceptable @IKEAIndia, Please ensure a proper apology is issued & more importantly educate, sensitise & train your staff to respect all your customers graciously, Hope you will make amends asap

A number of people condemned the act and called out the establishment in response to the tweets on Twitter. In the meantime, IKEA has not responded. As a response to the allegations, IKEA India’s official account asserted that “equality is a human right, and we condemn all forms of prejudice and racism.”

Despite the allegations, the company denied racism, claiming that customers who use the self-checkout option are asked to make sure their billing is correct before leaving the store so that there are no problems with double charging, repeat scanning of products, etc.




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