In order to provide an impetus to its existing curriculum, the Professor Jayashankar Telangana State Agricultural University (PJTSAU) has redesigned its Agriculture Business Management (ABM) program in tune with the guidelines of Indian School of Business (ISB) that synchronized with the fast-evolving global scenarios and increasing expectations from various stakeholders.
The curriculum development report, submitted today by ISB’s Centre for Business Markets (CBM), to PJTSAU has recommended the need to forge robust industry-institution-interface, encourage inter-functional group projects, focus on mentoring, encourage students to prepare dissertations, blend agribusiness with the environment, pollution and food besides explore various online platforms. As part of this initiative, PJTSAU and ISB worked closely with sector experts, academia, entrepreneurs and other direct & indirect stakeholders.
Some of the new modules suggested in the curriculum development report include quantitative techniques; legal aspects of business; intellectual property rights; participatory rural appraisal; security analysis and portfolio management; banking for agribusiness and rural development; value chain management; economics of food quality; international agri-food trade; agribusiness entrepreneurship; family business management; managing cooperatives producer companies.
Elaborating about the rekindle curriculum, Vice Chancellor, PJTSAU Professor V.Praveen Rao, said “Our university aspires to arm the students and the professionals with up-to-the-minute know-how that enables them to convert challenges into new growth opportunities. As part of this impetus, we are reinventing ourselves and forging partnerships with thought leaders and subject experts in emerging technologies. The Ag-Hub, established recently at PJTSAU is providing one such enabling ecosystem for innovation-based entrepreneurship and spoke format that benefits the entire agri-community. The focus is on nurturing out of box thinkers and risk takers ready to adapt to the challenges of data driven agri tech space in tune with the National Education Policy 2021 and the ICAR BSMA recommendations”
PJTSAU had partnered with ISB to jointly reinvent its Agri-business Management program. The proposed new syllabus puts a lot of emphasis on market and application orientation while focusing on various emerging technologies. The learning objectives have been revisited keeping in mind the emerging needs of the market place and consequent expectations from the graduates of the program. The recommendations also include measures to make the department financially self-sustaining while enhancing the program’s brand image as well as some structural changes for better outcomes and placements,” asserted Professor DVR Seshadri, Director, ISB-Centre for Business Markets (CBM).
