During the new year’s celebrations on December 30 and 31, party animals drank alcohol worth Rs 400 crore. The majority of people preferred hard drinks to beer.
People in the state said goodbye to the year by consuming four lakh cases of alcohol (nearly 3.57 lakh cases were lifted on December 30) and 2.35 cases of beer (about 1.7 sold on December 30), according to the Times of India.
According to the excise department’s earnings, this is the highest monthly earnings of the year, with total collection reaching Rs 3470 crores.
It is expected that the highest sales were recorded in shops within the GHMC boundaries and in the Ranga Reddy district.
Sales at the end of the fiscal year were lower than the previous year. According to industry sources, 2021 covered higher income for another reason. A new licence was issued in accordance with the new liquor policy, and many licence holders purchased buffer stocks.
On Saturday, the Twin Cities and its suburbs welcomed the New Year with excitement and eagerness after two years of low-key celebrations due to COVID-19.
Hyderabad, as usual, prepared for the New Year celebrations on Saturday. On December 31st, there was a lot of excitement in the city, especially after two years of pandemic-enforced curbs.
Citizens flocked to the New Year bells and to parties at various bars and pubs throughout the city. This year’s festivities were heightened by the weekend. Masks and other precautionary measures took a back seat while everyone was in a celebratory mood.
As the sun began to set in Hyderabad and people began to rush back home and to party venues, traffic gridlocks became a common occurrence. Slow moving traffic blocked the road from Begumpet flyover to Parade Grounds. Randomly parked vehicles outside restaurants, bakeries, and wine shops exacerbated the situation.
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