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Uttar Pradesh favored destination for Fintech companies

Noida and Greater Noida have emerged as favorite destinations for setting Uttar Pradesh financial technology (Fintech) companies over the last four years.

A Fintech City would soon be developed over 100 acres spread across Noida and Greater Noida.

According to a government spokesman, there are 239 Fintech start-Uttar Pradesh in Noida. These are working largely in one or more of the four main fintech areas – digital lending, payments, blockchain, and digital wealth management.

Most companies are witnessing a fast pace of growth in view of the rapid adoption of digital payments across all sectors in India.

The availability of world-class infrastructure, uninterrupted electricity supply, internet connectivity, and trained human capital have made Noida and Greater Noida favorite destinations for Fintech companies.

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Companies like Pine Labs, Spice Money, Paytm Payments Bank, Advisory mandi, DIGISPICE, OneCode, Wishfin, GramCover, FanTiger, Marquee Equity, Easypolicy, Buddy4Study, Oye Loans, PayMe India, PortDesk,, and many more have been doing business in Noida/Greater Noida.

The areas in which they are working include diversified payment solutions for businesses and merchants, agent-based payment solutions for consumers and businesses, digital banks for individuals and businesses, equity research platforms focused on stocks, suite solutions for government agencies, referral-based marketing solutions, comparison platform for consumer loans, online life and non-life insurance comparison platform focused on rural areas, NFT-based trading platform for music, deal management and investor discovery platform, customizable co-branded prepaid card solutions for businesses and retail loans.

Incidentally, some of the large data center projects slated to be set up in this region of Uttar Pradesh during the recently-concluded third groundbreaking ceremony (GBC), are powered by top Fintech companies like Paytm.

The growth of Fintech in India is driven by various macroeconomic factors, such as enabling government and regulatory initiatives, India’s demographic dividend, increasing national disposable incomes, a large unbanked population, improving internet access and smartphone penetration, and a rapidly evolving e-commerce.




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