Harley-Davidson has formed a new business committed to electric bicycle and plans to put up its first line of products for sale to the public in spring 2021.
The new business called Serial 1 Cycle Company began as a project inside the motorcycle manufacturer’s product development center. The name originates from “Serial Number One,” the nickname for Harley-Davidson’s oldest known bike.
The pedal-assisted electric bicycle organization is being launched in the midst of a booming e-bike industry energized by developing demand in the wake of the COVID-19 pandemic. The worldwide e-Bicycle market was assessed to be over $15 billion in 2019 and extended to grow at a yearly pace of over 6% from 2020 to 2025, as indicated by Harley-Davidson.
No performance information or other specifications of its new line of electric bicycle products were given by the brand new Harley-Davidson brand Serial 1. In any case, the organization delivered a few pictures of its first model.
As far as the design is concerned, the bike will come with white tires, a leather saddle, hand grips, and smooth dark frame. The cost of the electric bicycle is yet to be announced.
The new business dispatch additionally comes at a crucial time for the Milwaukee-based bike, manufacturer, which has seen its fair share of slow sales as its main customer base ages out of its bikes.
Introducing #Serial1 eBicycles, powered by #HarleyDavidson. Check out https://t.co/n89Z96az1L to learn more.@Serial1Cycles #ebikes pic.twitter.com/mPpaI4lNKU
— Harley-Davidson (@harleydavidson) October 27, 2020
In July, Harley-Davidson cut 700 positions from its worldwide tasks as a component of an inside marked rebuilding plan called “The Rewire.” The arrangement, which Harley-Davidson director, president, and CEO Jochen Zeitz previously talked about in the organization’s first-quarter income get back to in April, following the dispatch of the organization’s first creation electric bike the Livewire.
Aaron Frank, the new company’s brand director said in a statement: “The formation of Serial 1 allows Harley-Davidson to play a key role in this mobility revolution while allowing Serial 1 to focus exclusively on the e-Bicycle customer and deliver an unmatched riding experience rooted in freedom and adventure.”
Harley-Davidson stated that Jason Huntsman is the president of the Serial 1 Cycle. The remainder of the executive group incorporates Ben Lund, who is VP of product advancement, and Hannah Altenburg as lead brand promoting expert.
Furthermore, BMW is making electric bicycles and bikes, Audi is manufacturing electric off-road bicycles, Mercedes-Benz announced an electric bike, Ford procured e-scooter start-up Spin, and Jeep as of late revealed a powerful electric mountain bike.
