New Delhi: US-based streaming goliath Netflix on Friday announced to make its platform free for the December 5-6 weekend in India by hosting ‘StreamFest’ that will allow non-subscribers to experience the service for free.
Anybody in India can watch all the blockbuster movies, the greatest series, award-winning documentaries and reality shows for the span of two days, beginning from 12 PM on December 5.
The move is pointed toward bringing in new users to the platform that competes against competition like Amazon Prime Video, Disney+ Hotstar and Zee5 in the blossoming OTT (over the top) market in India.
The organization has been aggressively increasing its presence in the Indian market. It has been rolling localized content and bringing global titles as it hopes to charm new users in the nation, where online video consumption has seen a gigantic growth in the previous few years.
In the previous month, the OTT streaming company declared plans to give its users in India access to free streaming for a weekend.
Greg Peters, COO and Chief Product Officer at Netflix, stated during the company’s earnings call: “We think that giving away everyone in a country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have, the service and how it works.”
The organization stated in a statement: “At Netflix, we want to bring the most amazing stories from across the world to all fans of entertainment in India. This is why we’re hosting StreamFest: an entire weekend of free Netflix.”
Monika Shergill, Vice President, Content, Netflix India said that anyone who signs in during StreamFest gets one stream in standard definition so, no one else can use the same login information to stream.
In April this year, Netflix CEO and founder Reed Hastings had stated the organization has put a huge emphasis on making unique Indian content for its users in the nation and has put in Rs 3,000 crore towards that in 2019-2020.
Content streaming goliath Netflix, in the previous month, admitted that it has a lot of work to do in nations like India.