With their marquee property, ‘Bigg Boss Telugu,’ Star Maa and L&T Metro Rail (Hyderabad) Limited have come together to promote public safety.
“Bigg Boss Is Watching You” is a campaign that aims to promote safety precautions while commuting on the Hyderabad Metro Rail. All 57 metro stations have implemented the public safety campaign covering concourses, entry exits, and check-in areas. Each metro train plays a customized jingle with a caution message.
Through the 100-day campaign, all metro commuters will be informed about safety precautions to be taken during travel and at stations.
Speaking on the campaign launch, KVB Reddy, MD & CEO, L&TMRHL, said, “As part of our third collaboration with Star Maa ‘Bigg Boss Telugu’, Hyderabad Metro Rail is delighted to be the Travel Partner for the ‘Bigg Boss Telugu Season 6’. We have rolled out the ‘Bigg Boss is Watching You’ campaign as part of the partnership, which aims to increase safety awareness and safe travel practices among the general public.”
This initiative will also be encouraging commuters to choose metro smart cards and mobile QR tickets for a safe and convenient journey, he said.
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The Hyderabad Metro Rail has also received IGBC (Indian Green Building Council) Green MRTS Certification with the highest platinum rating under the elevated stations category for its three additional metro stations in Durgam Cheruvu, Punjagutta and LB Nagar.
The IGBC platinum rating was announced recently during the three-day IGBC Green Building Congress 2022 in Hyderabad.
KVB Reddy, MD and CEO of L&TMRHL, received the IGBC Platinum Certificate for the three stations at the IGBC Projects Award ceremony held as part of the IGBC Green Building Congress-2022. According to a press release, Hyderabad Metro Rail now has 23 metro stations certified with the IGBC Platinum rating.
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